Brand Design
Brite Harvest
Brite Harvest delivers premium açaí products sourced directly from local harvesters in Brazil – combining sustainability, quality, and flavor in every detail.
The Challenge
Design a brand identity that captures the vibrant, organic nature of açaí and the Amazon Rainforest – while aligning with the client’s fun, colorful moodboard.
The goal: To stand out in a saturated wellness space and appeal to conscious consumers who care about both impact and aesthetics.
The Outcome
A vibrant color palette inspired by the fruit itself sets the tone: energetic, fresh, and lively. Playful serif typography adds character, while custom illustrations make the brand instantly recognizable across packaging and digital touchpoints.
Project Scope:
Creative Direction
Identity Design
The final Design
What it looked like in the end?
Here are some impressions of the final design.
How we got there?
Step 1: Research
We began with a deep dive into the brand’s mission, values, and current positioning, alongside an analysis of competitors in the sustainable food space.
Our goal: Clarifying what makes Brite Harvest different, and defining a visual language that reflects both their ethos and aspirations.
Step 2: Creative Direction
We translated our findings into a bold visual concept.
Blue – chosen as a core brand color – echoes the tone of açaí and reinforces trust and responsibility.
It’s paired with a vibrant pink inspired by the client’s moodboard, and a soft beige to ground the palette in naturalness and balance.
The chosen typography adds warmth and personality, while a series of hand-drawn illustrations amplifies distinctiveness and visual storytelling across platforms.
Step 3: Logo & Brand Collateral
We created a flexible logo system featuring a wordmark and monogram, optimized for everything from social media icons to packaging. Deliverables included packaging mockups and a landing page design to bring the concept to life and show how the brand could look in the real world.