The Challange
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The Challange
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Brand Strategy & Design Lamp Delight
Sustainable lighting, elevated.
Lamp Delight blends eco-conscious materials with sophisticated aesthetics – creating lighting that enhances interior spaces while staying kind to the planet.
The Challange
As a new player in the luxury lighting market, Lamp Delight needed a brand identity that conveyed both premium quality and environmental responsibility.
The goal: appeal to a design-savvy, eco-conscious audience willing to invest in products that reflect their values, without compromising on style.
The Outcome
A warm palette of gold and earthy tones communicates natural elegance and sustainability. Paired with refined serif typography and a minimalist, editorial photo style, the identity positions Lamp Delight as a modern luxury brand rooted in purpose.
Project Scope:
Brand Strategy,
Creative Direction,
Identity Design
The final Design
What it looked like in the end?
Here are some impressions of the final design.
How we got there?
Step 1: Strategy
We kicked off with extensive market research and competitive analysis, then developed detailed audience personas to define key needs, values, and behaviors. These insights informed the brand’s strategic positioning and laid the groundwork for design direction.
Step 2: Creative Direction
We built a mood board to translate strategy into visuals, balancing sophistication and natural simplicity.
A muted palette of gold and earth tones signals both luxury and sustainability. Elegant serif typography and clean photography add clarity, warmth, and restraint.
Step 3: Logo & Brand Collateral
We developed a flexible logo system including a wordmark for large-format use, a monogram for compact spaces, and a combined version for multi-purpose branding.
The final suite included stationery, business cards, a brochure, a product catalog, and a minimalist website – designed for a consistent and premium brand experience across every touchpoint.