The Challange
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The Challange
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Brand Strategy & Design Lamp Delight
The Lamp Delight concept brand explores a quieter kind of sustainability – rooted in longevity, intentional materials, and timeless aesthetics.
Created to show how a values-driven identity can feel elevated and editorial, not expected.
The Challenge
How do you stand out in a sea of greenwashed promises and beige eco-aesthetics?
As a new name in the luxury lighting space, Lamp Delight needed a brand that felt as intentional as their products themselves – thoughtful, stylish, and deeply rooted in sustainability.
The challenge: attract discerning buyers who care as much about design as they do about impact.
The Outcome
We combined a grounded palette of gold and warm neutrals with high-contrast serif typography and clean, editorial imagery.
The result is a brand that speaks with calm authority – elegant, minimal, and intentional.
Project Scope:
Brand Strategy,
Creative Direction,
Identity Design
The final Design
What it looked like in the end?
Here are some impressions of the final design.
How we got there?
Step 1: Strategy
This concept started with a question:
What would sustainability look like if it felt less like a trend… and more like a timeless standard?
Lamp Delight was imagined as a high-quality lighting brand rooted in mindful materials, timeless form, and quiet confidence.
Not flashy. Not loud. Not trying too hard.
Just considered design that speaks for itself – with a brand identity to match.
The strategy was built around three pillars:
- Simplicity that lets the product shine
- Clarity in communication and layout
- Style that elevates sustainability beyond “eco clichés”
Step 2: Creative Direction
We built a mood board to translate strategy into visuals, balancing sophistication and natural simplicity.
A muted palette of gold and earth tones signals both luxury and sustainability. Elegant serif typography and clean photography add clarity, warmth, and restraint.
Step 3: Logo & Brand Collateral
We developed a flexible logo system including a wordmark for large-format use, a monogram for compact spaces, and a combined version for multi-purpose branding.
The final suite included stationery, business cards, a brochure, a product catalog, and a minimalist website – designed for a consistent and premium brand experience across every touchpoint.