At Goodest Branddesign, we believe design should be a force for good in society.
That’s why we help conscious founders turn purpose into strategic brand identities – built to earn trust, connect deeply,
and inspire change.
Who We Are
Goodest Branddesign is a female-led studio run by Josefina Makowski, a brand designer and creative director with nearly a decade of experience in the creative industry.
Founded in 2019 under her own name, the studio has since contributed to design-led projects for organizations like Deloitte, Niederösterreich Bahnen, Sponti-Car, and Weingut Dürnberg – brands already working toward a more sustainable and conscious future.
In 2024, the studio became Goodest Branddesign to focus fully on purpose-driven branding.
Today, we help conscious founders turn their values into strategic visual identities that earn trust and create meaningful connections.
And here is how we do it:
Every founder’s path is different.
That’s why we offer three flexible ways to build a brand that reflects your values, supports your goals, and grows with intention.
Start Where You Are. Build What You Believe In.
Whether you’re just getting started or launching something big, these offers are designed to meet you where you are, with strategy, design, and brand systems that help you show up with clarity and confidence.
Goodest Branddesign in a Week
The Conscious Identity
The Brand Ecosystem
For founders who want calm clarity in just five days. We uncover your story, clarify your values, and translate them into a visual identity that fits your brand. Includes: – guided strategy session (2h) – story, vision, and Claim + Proof foundations – logo suite (print + digital variations) – color & type system – visual direction board – brand style sheet – organized export kit – 1:1 Follow-up call Timeline: 5 days Perfect for: early-stage conscious founders launching within 2–8 weeks. Availability: Oct 0 • Nov 1 • Dec 1 €1,500 founding rate (3 slots) → €2,400 standard
A customised identity process for founders who want a more expansive strategic base, prefer a slower or more spacious timeline, and need a fuller set of brand assets from the start. You’re not winging it. You’ve shaped the idea, refined the vision, and now it’s time to turn your purpose into a brand that communicates with clarity and confidence. This package may include: – Brand strategy (positioning, audience, values, tone) – Messaging framework (voice, taglines, story elements) – Custom logo system + full visual identity – Brand style guide – Launch-ready templates (social or print) – Art direction or creative guidance starting at 5.000€
For purpose-led businesses launching big – and building for long-term impact. This is the deep dive. The full build. Designed for founders and teams launching something bold, funded, or high-stakes – from mission-driven startups to organizations ready to make a major entrance. We partner with you from brand strategy through launch to create an identity, voice, and digital presence that feels cohesive, intentional, and built for real-world growth. This package may include: – Brand strategy + positioning – Messaging + brand voice development – Full identity system + brand guidelines – Website design + development – Packaging design – Branded animation or launch video – Campaign or event collateral – Ongoing consulting or creative direction Starting at 10.000€ - 25.000€ The scope will be tailored to your goals, timeline, and current stage of development.