At Goodest Branddesign, we believe design should be a force for good in society.
That's why we help eco-conscious founders turn purpose into strategic brand identities – built to earn trust, connect deeply, and inspire change.
Who We Are
Goodest Branddesign is a Vienna-based studio run by Josefina Makowski, brand designer, creative director, and conscious founder herself.
Founded in 2019, the studio has contributed early on to projects for organisations like Deloitte, Niederösterreich Bahnen, Sponti-Car, and Weingut Dürnberg – brands already working toward a more sustainable future.
In 2024, we sharpened our focus further: helping eco-conscious founders build their brand right from the start – so the businesses doing good work become the ones people find, trust, and choose.
And here is how we do it:
You know what you're building and why.
The question is how to make it visible, credible, and ready to grow.
Here are three ways we can build that together:
Start Where You Are. Build What You Believe In.
Whether you need a confident starting point or a complete, launch-ready brand, each offer is tailored to where you are, your goals, and what your sustainable business actually needs.
A strategic foundation and visual identity in five focused days – so you can show up as the serious business you are and start attracting the right customers from day one. Includes: – guided strategy session (2h) – story, vision, and Claim + Proof foundations – visual direction board – logo suite (print + digital variations) – color & type system – brand style sheet – organized export kit – 1:1 Follow-up call Timeline: 5 days Perfect for: early-stage sustainable founders launching within 2–8 weeks. Availability: March: 1 | April: 2 | May: 2 Investment: €2,400 more Details: www.goodestbranddesign.com/inaweek
The Conscious Identity
Everything you need to launch your sustainable brand properly – strategy, identity, and the specific assets your business requires, built at a pace that lets us get it right. You're not winging it. You've shaped the idea, refined the vision, and now it's time to turn your purpose into a brand that earns the trust of the customers you're here to serve. This package may include: – Brand strategy (positioning, audience, values, tone) – Messaging framework (voice, taglines, story elements) – Custom logo system + full visual identity – Brand style guide – Launch-ready brand assets (packaging, social media templates, landing page, menu cards – whatever your launch requires) – Art direction or creative guidance starting at 5.000€
The
Brand Ecosystem
For sustainable businesses launching big – and building for long-term impact. This is the full build. Strategy, identity, voice, and every asset across every touchpoint – designed so your brand shows up cohesively from day one and grows with your mission for years to come. We partner with you from brand strategy through to launch, creating a presence that feels intentional, credible, and built for the real world. This package may include: – Brand strategy + positioning – Messaging + brand voice development – Full identity system + brand guidelines – Website design + development – Packaging design – Branded animation or launch video – Campaign or event collateral – Ongoing consulting or creative direction Starting at 10.000€ - 25.000€ The scope will be tailored to your goals, timeline, and current stage of development.