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Brand Design
Revivo
Project Scope:
Art Direction,
Brand Identity Design
The primary Logo
A curved font and the primary brand color pink reflect the female and playful character of the brand. The loops in the first and last letter of the word “living” were modified, so it resembles the ends of a decorative ribbon. The second font of the Logo is a sans serif with rounded endings, which seems straightforward, but also casual, and underlines the organic form of the first font by contrast.
The secondary Logo
The secondary logo goes hand in hand with the primary logo. It’s often a simplified and more abstract version of the primary logo, and therefore is better suited for smaller depictions - like on social media or on websites.
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