Goodest Branddesign
in a Week
A focused five-day strategy & visual identity sprint for eco-conscious founders who are about to launch – so your brand feels as credible as your offer already is, communicates your values without greenwashing, and gets chosen by the customers who share your values. Zero chaos. 100% you.
Feb: 0 spots | March: 0 spots | April: 2 spots | May: 2 spots
Because without a brand that communicates your values clearly and credibly from day one:
→ your product gets overlooked on the shelf next to less ethical competitors who simply look more established
→ you lose the stockist pitch before you even get to talk about the product
→ your sustainability story gets dismissed as marketing noise instead of trusted as fact
→ your first print run is locked in before the brand is right – and there's no redo
Five days is fast. But thanks to a focused structure and a strategic approach, it's neither rushed nor sloppy. And thanks to our Claim and Proof Miniguide, you don't just have a brand that looks good by Friday – you have one that clearly communicates what you stand for.
Here is how that calm, guided process looks day by day:
Day 1:
Strategy & Research
Day 2:
Visual Direction
Day 3:
Logo Concept
We start with a guided 2-hour strategy session to uncover your story, clarify your values, and define exactly who your brand needs to speak to. We cover: - Brand story & origin - Vision & impact - Values in practice (3–5 Claims + Proofs) - Core audience - Offer & promise - Tone & vibe By end of day: You have a clear strategic foundation, and we have everything we need to design with purpose.
We translate your strategy into two distinct visual directions for your brand. You choose one. No guesswork, no endless options –just a clear, confident path forward. By end of day: You know exactly what your brand will look and feel like.
We design a logo suite rooted in your strategy and visual direction – timeless, intentional, and built to work across every touchpoint from packaging to digital. By end of day: You have a logo suite that's uniquely yours – ready for print and digital use.
Day 4:
Refinement & System
Day 5:
Delivery & Launch Prep
We refine the logo based on your feedback and expand it into a complete visual system – color palette, typography, and core brand elements that all work together. By end of day: You have a complete visual system – every future design decision just got easier.
You receive your complete brand starter kit plus your Claim + Proof Mini Guide – so you don't just have a brand that looks good, you have one that communicates your values clearly, honestly, and without greenwashing. We close with a 1:1 follow-up call to make sure you feel confident and ready. By end of day: You're ready to show up.
What will be different by Friday:
→ Before, every design decision felt like a guess.
After, your brand sheet tells you exactly what to use.
→ Before, your about page & packaging copy took hours and still felt off.
After, your strategic foundation makes the words flow (and sound like you).
→ Before, communicating your sustainability choices felt risky – too much and you're greenwashing, too little and nobody notices. After, your Claim + Proof Mini Guide gives you the exact language to back up what you stand for.
By Friday, you're not just looking at a new design.
You're running your brand with calm clarity.
This is for you, if:
You're launching an eco-conscious business and want to get your brand right from the start
You know what you stand for – you just need someone to help you show it clearly and credibly
You're working toward a real deadline – a launch date, a stockist pitch, a first print run
You want to be involved in the process but trust the expert to lead it
You care as much about how your sustainability story is told as about how your brand looks
Kind words of our past Goodest Branddesign clients:
The Investment
€2400
One week. One founder. One complete brand foundation –strategy, identity, and the Claim + Proof Mini Guide to back it all up.
No hidden costs. No endless back and forth. Just everything you need to launch with clarity and confidence.
*All prices VAT-exempt under §6 Abs. 1 Z 27 UStG. Reverse charge applies for EU business clients.
Questions you might have
Is a week enough?
Yes – when the process is built for it. Every day has a clear purpose, strategy comes first, and we move with focus rather than speed.
How much will I be involved?
You'll be fully involved on Day 1 – the strategy session is built around your input. After that, you give focused feedback at three key moments: choosing your visual direction on Tuesday, reviewing the logo concept on Wednesday, and refining the full identity system on Thursday. We handle everything in between, so you can keep running your business.
What’s not included?
This week covers your brand strategy and core visual identity — logo suite, color, typography, and brand style sheet. Website design, packaging design, and additional brand assets are not included, but your brand foundation will make those next steps straightforward. Need those too? The Conscious Identity might be a better fit — check it out:
What if I’m not completely sure about my brand yet?
That's exactly what Day 1 is for. We help you find clarity around your story, values, audience, and sustainability claims – so the design builds on a foundation that's genuinely yours.
How far in advance should I book?
We only take on two Goodest Branddesign in a Week projects per month to keep things intentional. Joining the waitlist ensures you get early access when the next slots open.
Still unsure?
Tell us a bit about where you are right now – we’ll help you figure out if this is the right fit.
Goodest Branddesign e.U.
Kleistgasse 23/11
A-1030 Vienna
office@goodestbranddesign.com
+43680 3153165